Location, Location, Location in Order Fulfillment Services
Choosing the right fulfillment services company
for your needs can seem like a daunting task. While there are many factors to
consider when making this decision, know that location of the warehouse is
extremely important. If you choose a partner in a difficult location, you could
end up spending an additional 4% on your fulfillment services.
Essentially, your fulfillment services facility
should be located near the center of your customer base. If you are selling
mainly in the Southwest, your fulfillment company should be in the Southwest.
Makes sense, doesn’t it? If you are a larger company with a national scope,
you’ll want to find a fulfillment service company more in the Midwest.
Finding a company in the right location can save you big bucks in the long run
and in the short run.
The advantages of a fulfillment service company in the right location
Basically, finding the right location can provide you
with three major advantages. These advantages are: first, saving money on
transportation costs; second, increasing customer satisfaction with faster
delivery, and three, reducing your carbon footprint.
1. Transportation. With ever-increasing prices at the
gas pump, the cost of everything seems to keep going up. If your order fulfillment
services company is located in some remote region of the world, you end up
paying the price for shipping longer distances. These costs are passed onto you
either directly or indirectly by the fulfillment company.
2. Another advantage of finding a fulfillment services company in a good central location is that it inevitably makes the shipping
process a whole lot shorter. Customers want their product and they want it
now...what better way to get it to them faster than to move closer to their
location? Consider this: from a Midwest location, you can reach 58% of the US
population in a matter of two days. However, if you are shipping from the west
coast, in two days you would only be able to reach 21% of the population. This
rate decreases even more when shipping from the east coast.
The third and final benefit of choosing a properly
located fulfillment company is the reduction of a carbon footprint. This is
important to companies and to customers. You should try to do your part to ship
in the most efficient and least-hazardous manner possible and choosing central
locations can help you do just this
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